From a young age, society has conditioned us to believe that we must live our lives in work. We must start the cycle by learning the skills we need in order to get a job and start a career, in order to earn money which in turn allows us to live as well as feed the growth of the economy.

But what many don’t ask is why we work or actually, why we need to work.

“Normal is getting dressed in clothes that you buy for work and driving through traffic in a car that you are still paying for – in order to get to the job you need to pay for the clothes and the car, and the house you leave vacant all day so you can afford to live in it.” – Ellen Goodman

Why do we work?

The answer may seem obvious – we need money so we can survive comfortably with food in our mouths and a roof over our heads.

But we have been conditioned into having this mindset through a society we are born into and we are living in a world which has enough natural resources for us to live comfortably, yet we believe we must work and make money in order to be happy.

What is scarcity and how is it used?

In today’s society, we are led to believe resources are low and due to human consumption, we are running out of the things we need. This is where scarcity comes into play.

Scarcity is a tool used to create the feeling of not having enough and is often used by the media to create a subtle mass panic that we are running low on vital resources such as land, oil, energy, money, food, water, etc.

This feeling automatically creates a survival response in humans, which results in the greediness of wanting to take all we can, in order to save ourselves.

A good example of this is how some third-world countries are starving and dying of disease and lack of resources whilst the Western countries are wasting the very same resources on a daily basis.

In 2004, a study was published that showed that 40-50% of harvested food doesn’t get eaten. Yet the media lead us to believe others are suffering because there aren’t enough resources.

What is wrong with us?

Our society is a debt-based monetary system where governments are borrowing money from central banks, owned by private shareholders that the public aren’t even aware of, as they are protected by law.

The richest 1% own almost half of the world’s wealth and have unimaginable amounts of power, whilst the rest of the population live and work under rules created by those in power, that they may not even be aware they’re following.

The monetary system is designed to keep the wealth in the hands of a very select few, who control every aspect of our lives.

Do you see now?

We are being fed information by our institutions – education, government, media – and we have become so docile to the information that we spend our time with our eyes closed to what is going on, distracted by the latest piece of celebrity gossip or online trend.

There is plenty of resources to go around, yet, waste and pollution seem to be the by-product of unsustainable growth and greed-based ideology. Many claim that slavery still exists in today’s society and that we are all enslaved by those in power – this video explains how we became that way:


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The role of the media

Our media is used as a form of brainwashing, as a way to control the population into thinking a certain way that aligns with government policies. Not only are we being fed information about the topics that certain people decide we need to care about, but we are being manipulated subtly through language.

The use of words such as “terrorist”, “scroungers,” or “extremists” subtly change our opinions on topics if we blindly read what we are being fed, without questioning it or looking deeper into the reasons behind those words. Repeating words and information enough times to a large population of people, and they start believing it.

Divide and conquer is a tactic used throughout history and not surprisingly, is still being used today by the media. Keeping communities suspicious of one another and dividing society is something the media have perfected throughout the years.

And whilst the media are reporting a popular story to divide society and create opinions within our minds, game pieces are being moved elsewhere whilst our attention is diverted. The media is the most obvious form of brainwashing, but these tactics can be seen throughout all the areas controlled by those in power.

What can we do?

The answer is in a community and changing the ways in which we think. Question everything you are being told on a daily basis, create your own opinions based on the interactions you have and the people you meet.

Don’t let the media control your thinking and don’t let yourself be brainwashed into having negative opinions of others. Don’t rely on outside sources to thrive, grow your own resources, build things yourself rather than purchasing from large stores.

Whilst there are many aspects we can’t control ourselves, there are ways to create a meaningful life for yourself without relying on others if you don’t allow yourself to be brainwashed by society into living your life their way.

“You cannot solve a problem from the same consciousness that created it. You must learn to see the world anew.” – Albert Einstein

Tell us in the comments your opinion on the matter! We would be happy to hear your thoughts!

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