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Why Do Pharmaceutical Companies Spend Billions On Marketing Drugs To Doctors? John Oliver Is Back To Explain!

By | 2016-10-15T20:22:51+00:00 February 25th, 2015|Categories: Health & Wellness|Tags: , , |

America takes a lot of prescription drugs with more than 70% of Americans taking at least 1 prescription drug. A staggering 4 Billion prescriptions were written in 2011! We are bombarded with drug advertisements on television BUT it is scary to think that only about 20% of their marketing budgets are spent on consumer marketing and 80% on marketing directly to doctors. According to the BBC, 9 out of 10 Big Pharma companies do in fact spend more on marketing than on R&D. The point

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